On a cold and drizzly Tuesday morning, a group of invited participants gathered in the warmth of a premium suite overlooking Ascot Racecourse to learn how to market their companies in the 21st Century.
Following coffee and danish, Tim Lance introduced Germàn Sacristàn, Kodak's Business Development Manager for Europe, Africa and Middle East, who entertained and informed us on the theme of 'Do good products sell themselves? Effective methods to differentiate yourself in the way you promote and sell your products'.
After a coffee break, Peter Lancaster, director of W2P, took us on a whistle-stop tour of how communications have changed over the past 30 years, along with ways in which we can harness this to develop and improve our marketing strategies.
Judging by both the lively discussions during lunch, and the positive response from the feedback forms, the attendees were given plenty to think about.
X1 plan to host an all-day seminar on 'Keeping Your Marketing Brilliant' early in 2010. If you are interested in registering, please contact Tim or George on 01753 215300, or sales@x1.ltd.uk
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