Monday, 7 September 2009

The importance of proof reading

The Guardian reports: [edited]

The Daily Express had a prime example over the weekend of what can happen when you fiddle around with a headline.

The first edition of Saturday's paper carried the headline "Can Dec finally match Ant?" on a two-page feature about the ITV presenters, with the word "finally" cut between two pages.

Apparently, there were too many headlines with "finally" in, so it was changed to "Can Dec at last match Ant?" But along the way, someone forgot to change both sides of the spread, leaving the "a" of "at" on one page and "nally" of "finally" on the other, creating the memorable headline "Can Dec anally match Ant?" in some later editions.

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